Resume — Richard Griffin

Richard Griffin Creative Director / Generative AI Copy Lead

In-House Creative Services (2009-present)

RVO Health
Creative Director / October 2022 – present

Lead team tasked to explore use of generative AI platforms to improve efficiency, optimize quality, and increase volume of brand and marketing content
Manage copy for all creative deliverables across diverse portfolio of wellness brands including Bezzy, Healthline, and RVO Health
Manage copywriters and collaborate with cross-functional teams to build and launch new health and wellness brands including Wellos and Real Appeal Rx

Good Kid / Xfinity Creative (New York, NY)
Creative Director / April 2021 – October 2022

Oversaw creative teams responsible for concept and execution of all Olympic marketing materials across Out-Of-Home, video and social platforms
Guided creative refresh all Out-Of-Home materials, focusing on clean visuals copy-driven approach.
Led conceptual and copy exploration to develop competitive social, print and TV campaigns

AT&T/DIRECTV (New York, NY)
Senior Creative Director / 2015-2021
Creative Director / 2014-2015
Associate Creative Director / 2011-2014
Senior Copywriter / 2009-2011

Led writing team supporting lines of business that included: National Advertising, Ad Sales, Original Programing, Corporate Communications, Corporate Citizenship, Customer Communications and more.
Developed brand identity through execution of award-winning creative, helping to define AT&T/ DIRECTV’s voice, mission and industry leadership.
Optimized all messaging & communication assets across business units, with deliverables that included print, video, radio, digital, social, direct mail, direct response and more.
Mentored and guided multiple teams of copywriters and designers. Fostered innovation, engagement and collaboration in creative staff responsible for production of all marketing materials.
Integrated creative work with management skills, identified responsibilities for direct reports. Developed and strengthened relationships between creative partners, account management and other team members.

Agency Copywriter Experience (1995-2009)

Tribal DDB (New York, NY)
Diageo, Restylane, Sally Mae, Depuy, Neutrogena

MRM Worldwide (New York, NY)
Intel

Chiat Day / Tequila (New York, NY)
American Century Investments, Sprint/Nextel

DraftFCB (New York, NY)
Verizon

Euro RSCG (New York, NY)
MCI/WorldCom, Universal Studios, Intel, Subway

Ferrell/Calvillo (New York, NY)
Alliance Capital, Toshiba, Hunter Douglas, Upjohn, Rheingold

Awards

Grand Clio
Mr. Mercedes Season 1 Press Kit

Brandweek Constellation
Mr. Mercedes Season 2 Press Kit

Ex Awards
On Location at the Sundance Film Festival
Super Saturday Night

IHAF In-House Agency of the Year
Creative Director / Lead Copywriter

1996-2023 Awards Included:
Addy, Telly, Clio, New York Festival, Webby, Promax, IHAF, Portfolio Awards

In-House Creative Services (2009-present)

Lead team tasked to explore use of generative AI platforms to improve efficiency, optimize quality, and increase volume of brand and marketing content

Manage copy for all creative deliverables across diverse portfolio of wellness brands including Bezzy, Healthline, and RVO Health

Manage copywriters and collaborate with cross-functional teams to build and launch new health and wellness brands including Wellos and Real Appeal Rx

Oversaw creative teams responsible for concept and execution of all Olympic marketing materials across Out-Of-Home, video and social platforms

Guided creative refresh all Out-Of-Home materials, focusing on clean visuals copy-driven approach.

Led conceptual and copy exploration to develop competitive social, print and TV campaigns

Led writing team supporting lines of business that included: National Advertising, Ad Sales, Original Programing, Corporate Communications, Corporate Citizenship, Customer Communications and more.

Developed brand identity through execution of award-winning creative, helping to define AT&T/ DIRECTV’s voice, mission and industry leadership.

Optimized all messaging & communication assets across business units, with deliverables that included print, video, radio, digital, social, direct mail, direct response and more.

Mentored and guided multiple teams of copywriters and designers. Fostered innovation, engagement and collaboration in creative staff responsible for production of all marketing materials.

Integrated creative work with management skills, identified responsibilities for direct reports. Developed and strengthened relationships between creative partners, account management and other team members.

Agency Copywriter Experience (1995-2009)

Awards