HEALTH

REAL APPEAL RX

This multi-media campaign was created to launch Real Appeal Rx – a weight loss & lifestyle program designed specifically to work with GLP-1 medications.

To produce this content, my team used the custom AI copy generation tool Cassidy (built on a Chat-GPT 4 LLM platform) to first build a knowledge base, then interpret that background into a full range of tactics that included time-based email, landing page, flyers, and more. Building a knowledge base that included voice and tone allowed various writers to contribute, while staying accurate and always on-brand.

 This work is a great example of using AI to not only generate content across platforms, but also create touchpoints along the timeline of the customer journey – such as push notifications and personal SMS – to ensure that our audience as engaged and informed at every stage.

Executive Creative Director: Charlie Demarco Creative Director, Art: Sanchez Stanfield Creative Director, Copy: Richard Griffin Designer: Daniel Van Bilderbeek Copywriter: Dagny Stewart