Mr. Mercedes Season Two

SEASON TWO | Brandweek Constellation Winner

Based on the novel by Stephen King and produced by David E. Kelley, we promoted Season 2 of Mr. Mercedes using the plot device of telekinesis to inspire our campaign. The key art and tag line translated seamlessly into print, video and immersive audio interpretations including the press kit, social, animated OOH and graphics at Comicon.

PRESS KIT

We created the press kit for Season 2 of Mr. Mercedes based on our key art. Using interwoven black & white portraits of the characters, we wanted to create the same level of tension and anticipation you expect from a Stephen King story. The outer box features die-cut panels that reveal the killer’s face, as copy from his stream-of-consciousness monologue wraps the outside of the kit. The kit included Bluetooth headphones that allowed the recipient to experience a trance-like message, that we edited in-house and hosted on the audience press site.

COMICON TAKEOVER

COMICON METRICS

• 169 articles totaling more than 620M media impressions

• 951M reach / cross platform social

• 21M impressions / on-site influencers

• 96% positive social sentiment

SVP Creative Services: Roger Hyde VP Creative Services: John Vetter Creative Director, Art: Nicole Gunther Creative Director, Copy: Richard Griffin Associate Creative Director: Brant Louck Designer: Esra Yalcin, Sheila Lee, Monica Foronda-Maldonado Copywriter: Mike Polovsky Print Production: Patricia Whittier Production Studio Manager: Bernie Middendorf Retouching: Nina Rambo Girod