AT&T TIFF Experiential / Ex Award Winner

THE TORONTO FILM FESTIVAL 2018

The Toronto Film Festival is a major international event for film industry members hoping to bring their passion to the big screen. It was also the perfect brand opportunity for AT&T/DIRECTV, a leading name in acquiring and distributing today’s top storytellers. We partnered with graffiti artist Ben Johnston for a campaign encouraging all to “Tell Your Story.” From the step and repeat to dinner menus to tote bags, DIRECTV’s brand presence was continuous and alive. 

METRICS

• 2.2 million potential reach / influencer content

• 9.7 million social media impressions / owned social content

• 960 million impressions / traditional media - a $15.5M ad value

SVP Creative Services: Roger Hyde VP Creative Services: John Vetter Creative Director, Art: Amanda Assadi Creative Director, Copy: Richard Griffin Associate Creative Director: Sanchez Stanfield Designer: Gina Fujita Copywriter: Richard Griffin Print Production: Sarah Grabel Production Studio Manager: Bernie Middendorf Retouching/Animation: Billy Lewis