DIRECTV Loudermilk Key Art and Press Kits

SEASON 2 KEY ART

Our team was tasked to deliver key art with a tag line that captured the spirit of the Loudermilk and was true to its irreverent voice. Budget restrictions cancelled a Season 2 photo shoot. We overcame that obstacle using Season 1 assets, then got even more creative with the look, feel and messaging. The key art was colorful, gritty and irreverent, and had exactly the attitude our lead character would approve of – begrudgingly.

SOCIAL

From tweets and Instagram to Giphy stickers, our team mirrored Loudermilk’s look and feel. The show’s sharp and biting tone allowed us to connect with fans on a one-to-one level, all while building awareness. The work was irreverent and aggressive - making it the punk rock of social media blitzes.

SEASON 1 PRESS KIT

Loudermilk is an AT&T Original Series (from Peter Farrelly and Bobby More) that centers on Sam Loudermilk, a recovering alcoholic/substance abuse counselor with a really bad attitude about, well, everything. We set out to create a media kit that would capture Sam’s acerbic personality, describe the show’s storyline, and generate some serious buzz.

SEASON 2 SOCIAL METRICS

• 747K Twitter impressions

• 13.5K Facebook engagements

• 45K Instagram impressions

• 37.7K Giphy views

• 2.4K Total engagements

• 2.3M Total impressions

SVP Creative Services: Roger Hyde VP Creative Services: John Vetter Creative Director, Art: Nicole Gunther Creative Director, Copy: Richard Griffin Associate Creative Director: Brant Louck Designer: Joe Barbieri, Andy Orge, Esra Yalcin, Sheila Lee, Monica Foronda-Maldonado Copywriter: Mike Polovsky Print Production: Patricia Whittier Production Studio Manager: Bernie Middendorf Retouching/VFX Supervisor: Billy Lewis Retouching: Nina Rambo Girod