AT&T Lifestyle

For this lifestyle campaign, we set out to put the customer experience at the center of the AT&T brand. In light of recent mergers and acquisitions, we needed to do away with the perception of AT&T as a traditional telecom. We wanted to show the benefit of the combined offerings to customers and engage our customers with a relatable, more relevant brand message. The design and layout are human and approachable, while the copy is crisp and punchy - making the combined AT&T offerings central to of the future of entertainment and communications.