DIRECTV Mr. Mercedes Press Kit / Grand Clio Winner

Based on the novels by Stephen King, we worked closely with the Audience Network along with David E. Kelly (Big Little Lies) and Jack Bender (Lost) to develop all marketing materials. Key art conception and tag lines initiated the process, which then informed strategic development, photography, talent relationships (Brendan Gleeson, Holland Taylor), plus PR Kits and outdoor, event and social marketing. We received some of the industry’s highest awards for our work, including a Grand Clio.

MR. MERCEDES SEASON ONE PRESS KIT

To convey the suspense of a classic Stephen King story, we set out to design a kit that looked if it came from Brady Hartsfield – our menacing anti-hero. Upon opening, influencers found a prepaid cellphone with two months of free service and an app that included episodes of the show, along with a booklet featuring a synopsis and character bios. After startup, the phone sent show clips and curated daily texts - with messages from the entire cast (each had their own ring tone), and even from Stephen King himself. The kit was a hit with the press and award shows, where it won a Grand Clio.

METRICS

• Over 40 write-ups 

• Featured on over 20 network shows

• 2.2 billion media impressions in over 600 unique outlets

• Most watched premier in the history of the Audience Network

SVP Creative Services: Roger Hyde VP Creative Services: John Vetter Creative Director, Art: Nicole Gunther Creative Director, Copy: Richard Griffin Associate Creative Director: Brant Louck Designer: Meghan Whitrock, Monica Foronda Copywriter: Mike Polovsky Print Production: Patricia Whittier Production Studio Manager: Bernie Middendorf Retouching: Nina Rambo Girod