Super Saturday Night—Foo Fighters

FOO FIGHTERS

For the biggest event of Super Bowl weekend in Atlanta, we built an entire 117,000 square-foot venue from the ground up, including 17,500 square-feet of dedicated video and projection surfaces. And we did it all in just 32 days. Rock legends Foo Fighters performed with opening act Run the Jewels. 10,000 fans attended the event, making it the most coveted ticket of the weekend – rivalling the game itself.

METRICS

• 3.4M live views with a total of 8.9M total views on Twitter

• 96,653 unique viewers with 146,995 total views on Audience network

• 21.6 million views, 15.7 million campaign engagements, an incredible 2.3 billion campaign impressions across social media platforms

• 1.9 million potential remarketing audience 

• 3x total streams from the previous year

• #SuperSaturdayNight trended #1 in the US and worldwide on Twitter

SVP Creative Services: Roger Hyde VP Creative Services: John Vetter Creative Director, Art: Amanda Assadi Creative Director, Copy: Richard Griffin Associate Creative Director: Sanchez Stanfield Designer: Gina Fujita Copywriter: Richard Griffin Print Production: Sarah Grabel Production Studio Manager: Bernie Middendorf Retouching/Animation: Billy Lewis